Or maybe not. The boozy blogosphere in which bourbonhours.com staff steeps itself needs something to write about, and a recent ad campaign featuring the iconic Jack Daniels brand has provided the necessary fodder. A post on Jezebel referring to a Newsweek article about a Facebook video ad featuring women in the kitchen using Jack Daniels while baking has sparked a number of posts all over the place, including this one. The basic premise of the Jezebel post is that the ad is sexist, because it shows women in the kitchen.
It seems hardly worth the effort to respond to this. If depicting women in the kitchen with Jack Daniels is subliminally sexist, I wonder how this abomination should be categorized? Women do often bake things in the kitchen, and some of them do like their Jack Daniels. Putting the two together to sell more Jack Daniels would seem to me to be an appropriate tack for the boys and girls in marketing to take. Nuff said.
Here are the sources, for your edification: