Jack Daniels is branching out to the sweeter side of whiskey by introducing Jack Daniels Tennessee Honey, complete with a honey bee on the label. I can’t see this appealing to the typical Jack Daniel’s drinker and that’s probably entirely the point: this is the kinder, gentler Jack, complete with softer labelling and that cutesy honey-bee thing on the label.
The liqueur, bottled at 70 proof, is set to be released in April for something like 22.00 a bottle. We’ll be picking up a bottle just because, but I don’t fancy we’ll be running through it in any kind of hurry. We’re not the audience after all: we like our whiskey neat and bourbon’s strong.