From the “what a waste of time category”, the marketing geniuses at Maker’s Mark have moved to become buzzword-compliant by hiring somebody to create an I-device game called Tap Tap Bar that you can edify yourself with while ignoring fellow human beings on public transit. The goal of the game is apparently to mix drinks before time runs out, or something.
I don’t own an I-device so I can’t comment on the addictive qualities of said game. I can comment on the addictive qualities of Maker’s Mark Whiskey, but there’s no need. Hit up the link if you are one of those kinds of people.